How VR and AI can Revolutionize the Parks and Recreation Industry
- MHS Planning & Design
- 6 days ago
- 5 min read
Abstract: The Parks and Recreation industry has traditionally used 2D plans and basic 3D renderings for site layout and marketing purposes. However, there is a lack of 3D visualization being used in the actual design process to solve problems. There is also the opportunity of new evolving AI technologies that will help shape the way we design the future. In this whitepaper, we talk about how emerging technology in 3D visualization, virtual reality, and AI Integrated workflows can revolutionize the Parks and Recreation industry by helping professionals become more engaged in the design process, allowing for more creativity, and improving problem-solving capabilities.
The Parks and Recreation industry is growing rapidly with a focus on creating spaces that promote physical activity, community engagement, and environmental sustainability. However, the traditional methods used in the industry for site planning and design are outdated and inefficient. 2D plans and basic 3D renderings are used for site layout and marketing purposes, but they do not fully capture the spatial experience of a site. In this whitepaper, we explore how 3D visualization, virtual reality, and the emerging potential of Artificial Intelligence can revolutionize the Parks and Recreation industry by improving the design process, streamlining problem-solving capabilities, and allowing for more overall creativity.
The Parks and Recreation industry is grappling with several challenges and pain points, with one of the major shortcomings being the limited use of 3D visualization in the design process for problem-solving. Currently, 3D visualization is largely restricted to creating appealing marketing images, with little attention being paid to its potential for identifying and addressing issues early on. However, this is a lost opportunity, as 3D visualization can be a valuable tool in comprehending space and proactively identifying potential challenges before the onset of the real-world construction project. Additionally, it can stimulate team members' engagement in the design process, while enabling design firms to explore novel avenues of creativity.
Traditionally, 2D plans and 3D Renderings have been used to try and sell the design and help a client understand the overall vision of the project. However, 2D plans and basic 3D renderings do not fully capture the spatial experience of a site. In contrast, 3D visualization and virtual reality allow for a much more immersive user experience during the design process for the team members as well as the client. When implemented correctly, we can begin to truly understand a space, its scale, and its feel even before the opening of an outdoor space. The implementation of 3D visualization and virtual reality in the planning process helps to facilitate an immersive and detailed exploration of spatial dimensions, scale, and materials beyond the limitations of what conventional 2D plans and rudimentary 3D renderings can offer.
In the initial stages of MHS Planning and Design’s process, the team utilizes 3D renderings to conceptualize the mood, materials, and layout possibilities in combination with 2D site plan drawings. The incorporation of the 3D world provides an enhanced understanding of the space, ensuring that the envisioned design accurately translates into the physical environment while also maintaining a consistent style, mood, and ambiance. Moreover, the team uses 3D visualization internally to solve problems and perform quality control on grading ideas, site amenity placement, trail circulation, and many other elements that cannot be easily translated into a 2D color site plan or a basic 3D rendering. The use of VR technology allows the team to engage themselves inside the 3D environment and gain an actual sense of how the space feels and functions.
The utilization of 3D visualization was integral to the successful design of the Bob Day Tennis Complex in Garland, Texas. During the marketing phase, the project team crafted immersive 3D renderings, dynamic 3D animations, and an interactive 3D virtual tour to effectively showcase the project to potential clients. Furthermore, 3D visualization proved to be an indispensable tool during the project's internal planning and design process. The team leveraged this technology to pinpoint potential issues that would have arisen during the construction process, such as spacing discrepancies for railings, steps, site amenities, and pedestrian flow. With the aid of virtual reality, the team was able to fully immerse themselves within the 3D environment, gaining a true sense of how the space would function and feel.
Artificial Intelligence has the potential to greatly enhance the entire park planning process. It has the capability of not only helping streamline and optimize 3D Visualization scenarios, but has the potential to completely rewrite our approach to outdoor space design. By using machine learning algorithms to analyze data such as visitor behavior, weather patterns, and park usage, park planners can make more informed decisions when it comes to designing and maintaining parks. Here are just a few use case scenarios where AI will play a helping hand in the planning and design process in the coming years:
Procedural Modeling: AI algorithms can be used to automate the process of modeling 3D objects, landscapes, and even entire parks. By creating rules for how different elements should be placed and designed, AI could save designers a significant amount of time and effort, allowing them to focus on more creative aspects of the project.
Optimizing Layouts: AI could help optimize layouts of parks and recreation areas by analyzing different design choices and identifying the most efficient options. This could help designers ensure that spaces are functional, well-organized, and aesthetically pleasing.
Predicting User Behavior: AI could help predict how users will interact with different spaces in a park or recreation area. By analyzing data such as foot traffic patterns and user feedback, AI could help designers optimize layouts and amenities to better meet the needs of park visitors.
Personalizing Experiences: AI could be used to personalize experiences for park visitors by analyzing data on their preferences and behavior. For example, AI could suggest activities, amenities, and events that are tailored to the interests of individual visitors.
Enhancing Accessibility: AI could help make parks and recreation areas more accessible for individuals with disabilities by analyzing different design choices and identifying potential barriers. This could help designers ensure that spaces are inclusive and accessible for all visitors.
MHS Planning and Design is dedicated to utilizing these upcoming advancements to further engage team members in the design process, and provide clients and communities with a comprehensive understanding of their project's vision and scope.
3D visualization, virtual tours, and other evolving AI technologies are rapidly changing the way that the Parks and Recreation industry approaches design and problem-solving. With their ability to provide a more comprehensive understanding of a space, these tools allow designers to create more immersive and engaging experiences for their clients and communities, while also increasing the efficiency and effectiveness of their work. We have successfully implemented 3D visualization and virtual tour technologies in many of our projects, resulting in improved quality control, problem-solving, and design outcomes.
There is vast potential for exciting developments in this field with the integration of AI processes and the standardization of modern-day 3D workflows across the industry. By leveraging these technologies and continuing to push the boundaries of what is possible, MHS Planning and Design is well-positioned to continue delivering exceptional design solutions for their clients as well as helping to shape the future of the Parks and Recreation industry.
About the Author
Connor Paschall
Connor Paschall has been employed at MHS planning since 2020. He is responsible for 2D and 3D Visualization, Graphic Design, and content creation. His design background spans multiple industries and gives him a unique approach to creating high end visual solutions for MHS clients. His passion for the outdoors and pursuit of artistic perfection helps MHS stand out above the rest.